Match Reports
Match Reports
Match reports that sound like your club
Match reports sit at the heart of how clubs communicate. They tell the story of the game, capture defining moments, recognise performances and keep members, supporters and sponsors connected to what happens on the field.
Yet producing a good match report consistently is far from straightforward. It requires time, judgement, context and a feel for the game. For many clubs, it becomes one of the most demanding and thankless weekly responsibilities, relying on the same small group of people to deliver quality writing under time pressure.
Our match reporting service exists to solve that problem — without losing the character, credibility or tradition that match reports represent.
Professional reports, created automatically
We use modern technology and carefully designed workflows to produce high‑quality match reports for clubs on a consistent basis. The process is automated, but the output is not generic.
Each report is structured, accurate and written to read like it has been crafted by someone who understands the sport, the rhythm of a match and what supporters care about. The aim is simple: reports that feel authentic, informed and worth reading.
This is not about replacing storytelling with data. It’s about using technology to support storytelling at scale.
Written in a voice that fits your club
Every club has its own tone and traditions. Some prefer a measured, classic style. Others want warmth, colour and personality.
We can tailor the writing style of your match reports to suit your preferences, including:
Length and level of detail
Formal or informal tone
Club‑focused or neutral perspective
Consistent structure week after week
Writing styles inspired by well‑known commentators and journalists
If you like the lyrical warmth of Henry Blofeld, the forthright clarity of Geoffrey Boycott, or the calm authority of Richie Benaud, your reports can reflect that same feel — without imitation or pastiche.
Your club’s voice stays intact. The delivery becomes effortless.
Ready for members, media and beyond
Match reports rarely live in just one place. They are shared on websites, sent to members, circulated to sponsors and submitted to local media — often under tight deadlines.
Our service is designed to support that reality. Reports can be produced quickly, reliably and in a format suitable for multiple outlets, helping clubs maintain a strong and consistent presence beyond the boundary.
What clubs gain
Consistent, professional match reports throughout the season
Reduced reliance on a single volunteer or small group
Improved quality and readability of written communications
A dependable process that works week after week
The result is less pressure behind the scenes, and better communication out front.
Who this service is for
This service is designed for clubs who take communication seriously — whether at grassroots or elite level.
It makes sense when:
Match reports are expected, but difficult to produce consistently
The task relies on one or two individuals week after week
Quality and credibility matter to members, sponsors or governing bodies
Reports are shared publicly or submitted to local or national media
From community clubs with limited resources to elite programmes requiring consistency and polish, the underlying need is the same: reliable, professional communication.
Built to scale from grassroots to elite
For grassroots clubs, the value is sustainability — removing pressure from volunteers while maintaining a strong club voice.
For elite and high-performance environments, it’s about consistency, speed and presentation — ensuring match reports meet higher expectations without diverting staff time from core priorities.
The service adapts to the level, ambition and audience of the club, without changing how it feels to read.
A modern approach to a traditional craft
Match reports have always mattered — and they still do. Our service respects that tradition while providing clubs with a sustainable, modern way to deliver it.
It aligns with how we approach all of our services: using technology to quietly remove friction, improve standards and make communication more reliable.
Next steps
If your club values clear, consistent and professional communication — but the current approach is placing strain on people behind the scenes — this service is designed to help.
We’re happy to discuss how automated match reporting could fit alongside your existing communications and media activity.
**Get in touch to see if this service is right
